Social Group 4 thrives when looking at ideas and issues aroundoptimisation, maximisation and legitimisation. The ability to perfectand polish is excellent when looking at scenarios that are matureor are very well understood. In terms of a market, Social Group 4 can be thought of as value maximisers. Social Group 4 is at its best when faced with environments and situations that exhibitsigns of stability and logical and understandable cause and effect relationships. Given this outlook, it is easy to see how this groupis able to extract the maximum return from situations that arealready well understood or are at a very well developed stage. Alternatively, Social Group 4 is uncomfortable with an environmentthat is unproven, unreliable and in which knowledge and causalityare difficult to establish.
