Social Group 2 is drawn towards new trends, opportunities and scenarios in which growth and future potential are likely. Social Group 2 can be thought of as an early adopter, or the first to try out new ideas and to spot new trends. Given the idea of an early adopter, Social Group 2 is a promoter and instigator of trends. This is in contrast to Social Group 1 in that in the case of Social Group 2, any trend needs to seen in the context and value of the wider world, rather than just ideas for ideas sake. Additionally, Social Group 2 enjoys elements of competition and influence. By way of contrast, Social Group 2 is unlikely to thrive in situations that are overly predictable, static or standardised.